THE IMPACT OF MASS MEDIA ON SPORT

Abstract

The purpose of this research is to look at the media and its influence on sports. In recent years, there has been a lot of talk about sports and the media. The sport seemed to be all over the place. Billions of people across the world tune in to watch television broadcasts of big events such as the Olympic Games and football world cups. In the academic ties between sport and the mass media in society, reports, and research on media sports institutions, media sports audiences, media sports texts, and sports journalism abound. This study looked at the good and negative effects of the media on sports.

The need to understand the "Internet" and its function in disseminating sports news, as well as the need to study to obtain findings in line with attaining this vital goal, has created a research topic in this respect. In addition, the study looked at the interplay between traditional media and new media in general, as well as sports media in particular.

This research will also provide insight into how effective the media is at boosting sports awareness, directing sports, and distributing sports culture, as well as how much benefit it provides to society.