HOW FOOTBALL MANAGEMENT IN AZERBAIJAN TAKES ADVANTAGE OF NEW MEDIA OPPORTUNITIES

Abstract

The influence of the media on the management of football depends on the media models and the effectiveness of those models. Despite the high level of funding and attention paid to Azerbaijani football, no significant results have been achieved in this area yet. However, the situation can change in the near future. New ways and methods used by management including the opportunities provided by new media can be useful. Discussion with the teams’ fans and other experts, sharing the visions on the different issues can foster the development of new strategies for more effective management. This article examines how the football management in Azerbaijan uses the opportunities of the new media. It also discusses the following issues: how can you characterize the current state of football management in Azerbaijan, how new media affect the development of this area and what factors can lead to further development in this area? At what level is the relationship between football and media?