DEVELOPMENT OF ENTREPRENEURSHIP IN THE SPORTS SECTOR OF THE REPUBLIC OF AZERBAIJAN AND THE FORMATION OF COMPETITIVENESS OF SPORTS ORGANIZATIONS

Abstract

Modern economy influences the development of entrepreneurship in the sphere of physical education and sports, the increasing number of owners of physical education and sports organizations, increasing the diversity of their organizational and legal forms, improving the quality of physical education and sports services provided to the population.

The purpose of this article is to subs-tantiate that the activities of sports organizations are subject to the objective laws of the business environment and that the competetiveness of sports organizations is determined by the degree of economic potential.

The article is based on the existing fundamental concepts and approaches of both foreign and local researchers on the development of entrepreneurship, the concept of forming the competitiveness of business structures, the problems of development management of sports organizations.

The result of the study was the formation of the key determinants of competitiveness of entrepreneurial sports organizations that use the development opportunities of the external and internal environment.