MARKETING POLICY IN THE SPORTS BUSINESS

Abstract

The article discusses the goals of marketing policy, the objectives of marketing policy, the features of marketing policy. The article also discusses the formation of an effective marketing policy in sports organizations, the components of a marketing policy.

The article states that the emergence of new participants in the sports business environment in the modern era and the expansion of the range of sporting goods have increased competition, resulting in the need to reconsider the role of marketing.

The tool or element of marketing policy is the price policy. The pricing policy of a sports organization includes selling prices, all stages of pricing, tactics for determining the initial price of goods, tactics for adjusting prices. By solving these issues, marketers set the most favorable price for sports goods, which helps to increase the profitability of the company.

The article notes that another means of marketing policy is the marketing promotion of sporting goods. Promotion is understood as a set of various activities aimed at conveying information about the benefits of a product to potential consumers and stimulating their desi-re to buy it. Modern commercial sports organizations use complex communication systems to communicate with intermediaries, clients, various partners, etc.