MEDIA CONCEPT IN SPORTS MANAGEMENT

Abstract

The range of products that can be replaced and the desire of consumers to see matches or events "as they are" make sports a highly valued and sought-after product for media organizations. Media organizations bidding for sports rights often view these rights as an opportunity to capture specific demographics or new markets. Premium sports content can, at best, attract consumers to the television network, increase advertising revenue, and make non-sports networking programs more popular and viable through association and cross-promotion.