RACING TOWARD RECOGNITION:CHALLENGES AND PROSPECTS OF MOTORSPORTS DEVELOPMENT AND MANAGEMENT IN AZERBAIJAN

H.M. Aliyev

doi:10.28942/ssj.v6i4.832

Vol. 6 No. 4 (2024)

Original articles

RACING TOWARD RECOGNITION:CHALLENGES AND PROSPECTS OF MOTORSPORTS DEVELOPMENT AND MANAGEMENT IN AZERBAIJAN

Published: February 10, 2025

DOI: https://doi.org/10.28942/ssj.v6i4.832

Abstract

The motorsports industry in Azerbaijan is gaining recognition, particularly with the digital transformation of sports organizations. This study focuses on the online presence of motorsports organizations in Azerbaijan, analyzing how they can leverage digital platforms to boost recognition and engage a broader audience. The research identifies key strategies for integrating motorsports into the digital realm, enhancing fan engagement, and aligning with global trends in sports marketing. Through this study, recommendations for improving the online presence and management of motorsports are proposed, laying the foundation for sustained growth in the industry.

References

Chen Z. The Role of Digital Technologies in the Evolution of Motorsports: A Global Perspective. Journal of Sports Technology and Innovation, 2021, 11 (1), pp.88-104.

Smith J., Brown K. The Impact of Social Media on Fan Engagement in Global Motorsport: Insights from Formula 1 and MotoGP. International Journal of Digital Sports Marketing, 2023, 24 (1), pp.27-42.

Green T. Digital Transformation and Its Implications for the Motorsport Industry. Journal of Motorsport Studies, 2020, 15 (2), pp.66-81.

Davis L. Leveraging Digital Platforms for the Growth of Motorsport: Case Studies of Formula E and WEC. Journal of Sports Business and Management, 2021, 18(3), pp.19-33.

Parker S., Wilson M. Sim Racing and E-Sports: Driving the Future of Motorsport and Audience Engagement. Journal of Sports Technology and Innovation, 2023, 12 (4), pp.44-60.

Jones D. The Role of Online Communities in Building Global Motorsport Brands: A Study of Formula 1. Journal of Global Sports Marketing, 2023, 19 (2), pp.39-57.

Patel A., Williams J. The Intersection of Technology and Motorsport: How Digital Innovation is Transforming Racing Events. Motorsport Technology Review, 2024, 17 (1), pp.15-30.

Hammerschmidt J., Kraus S., Heinzen M. Challenges in Motorsport Digitalization: Governance, Marketing, and Fan Interaction in the Modern Era. Journal of Media and Sports Studies, , 2024, 22 (1), pp.1-25.

Summerley R. Motorsport in the Digital Age: How Digitalization is Changing the Landscape of Global Racing. Motorsport and Society Review, 2020, 13 (3), pp.28-43.

RACING TOWARD RECOGNITION:CHALLENGES AND PROSPECTS OF MOTORSPORTS DEVELOPMENT AND MANAGEMENT IN AZERBAIJAN

Abstract

References

Keywords