THE INFLUENCE OF CULTURAL FACTORS ON THE INTERNATIONAL MANAGEMENT OF MAJOR SPORTING EVENTS: A COMPARATIVE ANALYSIS OF OLYMPIC GAMES

Abstract

It is possible to understand from various articles that besides economic, social and political factors, cultural factors also have a great influence on the management of various major sports events and the decisions of these management committees. Cultural factors appear as one of the main influencing factors in the implementation and management of sports events. These cultural factors include the peculiarities of the country's culture, religious and ethnic factors, programs intended for the education and cultural development of future generations, and other factors. The influence of cultural factors in the organization of the Olympic Games can lead to serious effects seen in areas such as forming relations between countries, promoting nationnal identity, and combining sports and culture. In this study, in the context of a comparative analysis of the Olympic Games, the influence of cultural factors on the organization and management of major sporting events, and the extent to which these influences are focused on.