e-ISSN: 2617-0396     print ISSN: 2617-0388
THE IMPORTANCE AND ROLE OF BRANDING IN SPORTS ORGANIZATIONS
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Abstract

Branding is an activity that every business venture undertakes to increase its reach, increase its customer base and increase profits. However, there is one industry that stands out for its branding activities and effects. It helps you create value and association for your millions and billions of fans around the world.

The brand ensures the attraction and retention of customers, employees, investors, suppliers, which contributes to the establishment of long-term long-term relations with them, which lays the groundwork for the longterm growth of the organization, the expansion of the sales market and the increase of profits. The concepts of brand and brand have many interpretations.

Sports branding is a systematic process of communication with a mass audience aimed at creating and shaping a special sports culture. The sports brand focuses its efforts on popularizing the idea of the need to maintain a healthy lifestyle and arouse interest in physical education.

References

Малыгин А. Спортивный маркетинг. М., 2017.

Обожина Д.А. Oсобенности маркетинга в спорте. М., 2017.

Рябенко Г.В. Технология маркетинга физкультурно – оздоровительных услуг организаций сферы физической культуры и спорта : дисс. канд. пед. наук / Г.В. Рябенко. Волгоград, 2014.

Бича Дж., Чедвика С. Маркетинг спорта. M.,2015.

Teodorescu S. Management Tools in Sport Performance. S. Teodorescu, C. Urzeala// Procedia, Social and Behavioral Sciences. 2013, № 81, p. 86-89.

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Keywords

sports
sports organizations
brand
sports services
sports branding
sports branding attributes спорт
спортивные организации
бренд
спортивные услуги
спортивный брендинг
атрибуты спортивного брендинга idman
idman təşkilatları
brend
idman xidmətləri
idman brendinqi
idman brendinq atributları
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