THE MAIN JOURNALISTIC PRINCIPLES AND THEIR REALIZATION IN SPORT

Abstract

It is impossible to imagine journalism without ethical norms and rules. All journalists, regardless of the field in which they work, must always adhere to these norms. This is primarily due to the nature, function and scope of the media. The audience meets any article in the media with great sensitivity. The journalist must thoroughly investigate the facts and events and not make mistakes. The journalist must be especially careful in his statements and examples. Thus, touching a person's reputation is unaccepted not only in society, but also in journalism in general. The journalist must distinguish between criticism and insult and see these differences.

A journalist's professional ethics and professional duties are in harmony with each other. In the context of professional ethics, debt is considered an important quality. The professional ethics of a journalist regulates his responsibility to the public - readers, listeners, viewers for accurate, objective information.

Professional ethics has emerged in the form of historically unwritten "laws". In general, a person based on the voice of conscience, justice and socially accepted rules in any field of activity has two main goals:

1. to raise the level of necessity and appropriateness of the profession in addition to the executor of this profession;
2. awareness of responsibility to society and people. As journalism serves people and society as a public institution, it can face a variety of challenges on a daily basis. One of these problems is ethical principles. The article discusses how sports journalists follow these principles.