Expected effects of euro 2020 games for the economy and society in Azerbaijan
Abstract
Countries such as France, the USA, Great Britain or Greece are common names of host nations for some of the biggest global sport events, such as the Olympic Summer and Winter Games, the FIFA World Cup or UEFA European Championships (EUROs).
During recent years, there is a trend that some of these mega events moved to comparably less developed or developing countries such as South Africa, Brazil, Russia or Azerbaijan. Azerbaijan started to host mega sport events in 2015 with hosting the 1st European Games. Since then, the country continued to host sport events such as regular Formula 1 races or the 4th Islamic Solidarity Games. In 2019, Baku hosted for the first time the final of the UEFA Europa League, a prestigious European club football competition. That game could be seen as a kind of dress rehearsal for the upcoming games of the EURO 2020. For the first time in history, the EURO will be staged in 12 different cities from all over Europe. Three group stage games as well as a quarter final will be played at Baku Olympic Stadium. This will be the biggest event so far that Azerbaijan took responsibility to host. Since the beginning of such types of sport mega events, policy makers and managers speculated about the potential beneficial effects of hosting such events for both the society in general and the (local) economy in particular.
This study will contribute to the literature by investigating the potential effects of hosting EURO 2020 games in a developing country, i.e. Azerbaijan. The research question is: What are the expected effects of EURO 2020 games for the economy and society in Azerbaijan?
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Keywords
sport mega events
football
economic
social ЕВРО-2020
спортивные мега-события
футбол
экономика
социальное EURO 2020
mega-idman tədbirləri
futbol
iqtisadiyyat
sosial