İdmanda korporativ sosial məsuliyyət (KSM)

Guliyev Ramil Hajirza oglu

doi:10.28942/ssj.v2i1.208

Vol. 2 No. 1 (2020)

Original articles

Corporate social responsibility in sports

Published: December 14, 2020

DOI: https://doi.org/10.28942/ssj.v2i1.208

Abstract

The purpose of this research is to identify the types of CSR initiatives employed by sports organisations; their antecedents, and their consequences for the company and society.
The case studies involved in depth, personal interviews of managers responsible for CSR in each team. Case study data was triangulated with documentation and search of published material concerning CSR actions. Data was analysed with content analysis.
Both teams investigated have undertaken various CSR activities the last 5 years, the football team significantly more than the basketball team. Major factors that affect CSR activity include pressure from leagues; sponsors; local community, and global organisations; orientation towards fulfilling their duty to society, and team CSR strategy. Major benefits from CSR include relief of vulnerable groups and philanthropy as well as a better reputation for the firm; increase in fan base; and finding sponsors more easily due to the social profile of the team. However, those benefits are not measured in any way although both teams observe increase in tickets sold; web site traffic and TV viewing statistics after CSR activities. Finally, promotion of CSR is mainly done through web sites; press releases; newspapers, and word-of-mouth communications.

References

R.H.Quliyev. “Korporativ sosial məsuliyyət”. Dərs vəsaiti. Bakı, 2017. 2. R.H.Quliyev. Sosial-demokratik modelli ölkələrdə korporativ sosial məsuliyyət. Bakı Biznes Universiteti (AUDİT jurnalı №1), Bakı-2017

P. Athanasopoulou, J. Douvis, and V. Kyriakis University of Nicosia, Cyprus (2011). Corporate social responsibility (CSR) in sports: antecendents and consequences

Adidas Group. (2008, December). Sustainability. Retrieved on December 11, 2008, from, www.adidas-group.com/en/sustainability/welcome.asp

Aguilera, R.V., Rupp, D.E., Williams, C.A., & Ganapathi, J. (2007). Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations. Academy of Management Review, 32, 836–863.

Alsop, R. (2002, January 16). Perils of corporate philanthropy. Wall Street Journal, 1– 2.

Brown, A., Crabbe, T., & Mellor, G. (2006). Football and its communities: Final report for the Football Foundation. Retrieved on 20/04/2007, from www.substance.coop/files/ Football.

Dawkins, J., & Lewis, S. (2003). CSR in stakeholder expectations: And their implication for company strategy. Journal of Business Ethics, 44(2/3), 185–193.

Bradish, C.L. (2006, May). Good sports make good business: Examining corporate social responsibility in sport. Paper presented at the annual meeting of the North American Society for Sport Management, Kansas City, MO.

Fernandez Young, A., Moon, J., & Young, R. (2003). The UK corporate social responsibility consultancy industry: A phenomenological approach. Research paper series, International Center for Corporate Social Responsibility at Nottingham University, 14_2003.

FIFA. (2004). Activity Report: April 2002 – March 2004. 54th FIFA Congress, Paris.

Fitzpatrick, K. (2000). CEO views on corporate social responsibility. Corporate Reputation Review, 3, 292–301.

Frankental, P. (2001). Corporate social responsibility: A PR invention? Corporate Communications: An International Journal, 6(1), 18_23.

Carroll, A. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268–295.

Godfrey, P (2009) ‘Corporate Social Responsibility in Sport: An Overview and Key Issues’, Journal of Sport Management, 23: 698-716.

Kern, W.S. (2000). Introduction. In W.S. Kern (Ed.), The Economics of Sports. W. E. Upjohn Institute for Employment Research

Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers’ attributions and brand evaluations in a product – harm crisis. International Journal of Research in Marketing, 21, 203–217.

Kott, A. (2005). The philanthropic power of sport. Foundation News & Commentary, (Jan./ Feb.), 20–25.

Lau, N., Makhanya, K., & Trengrouse, P. (2004). The corporate social responsibility of sports organizations: The case of FIFA (4th ed., pp. 1–77). International Center for Sports Studies.

Lewis, S. (2003). Reputation and corporate responsibility. Journal of Communication Management, 7(4), 356–364.

Mohr, A., & Webb, D.J. (2005). The effects of corporate social responsibility and price on consumer responses. The Journal of Consumer Affairs, 39, 121–147.

Porter, M.E., & Kramer, M.R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–72.

Robinson, R. (2005). Sports philanthropy: An analysis of the charitable foundations of major league teams. Unpublished master’s thesis, University of San Francisco, San Francisco, CA.

Corporate social responsibility in sports

Abstract

References

Keywords