The impact of stereotypes on sport participation in Azerbaijan

Abstract

This article aims to explore the role and significance of the stereotypes of sport in Azerbaijan. For many years, there have been stereotypes about sport in all society. Some countries have overcome these challenges through gradual education and awareness. However, some prejudices still remain, especially in developing countries, that's why the topic is always actual. For example, no women or slaves were allowed to compete in the first Olympic Games in Greece (6). There are numerous other examples. Given the number of factors involved, it is difficult to assign blame for the establishment of stereotypes on individual communities. However, it is the responsibility of societies to be aware of stereotypes and actively avoid transferring them to the future generations. As attitudes within societies have evolved, so has the wider understanding of the negative effects of stereotypes, including within the sphere of sport. The rules and ethics within sport have undoubtedly changed and developed over time. However, stereotypes continue to be presented throughout sport, and represent an ongoing challenge to the power of sport as a force for good in a wider society. As a result, the purpose of this article is to show how stereotypes exert a negative influence on sport and to suggest that only effective education and enlightenment can improve the situation.