Targets and challenges of sports journalism in Azerbaijan

Abstract

Given the local and global interest in sport, sport journalism occupies a place of considerable power and influence. As in other forms of journalism, sport journalists are focused on topical issues, as well as personal and lifestyle-related stories. In the case of sport journalists, this is centred around the challenges and achievements facing athletes, coaches, organisations and all those involved with the sporting industries. Some sport journalists pursue a career as reporters, while others may be editors. In some countries, this type of journalism is regarded as highly specialised, requiring long-term development of skills and techniques. However, this approach is not generally reflected in Azerbaijan. More precisely, some experts believe that the sports media remains in the shadow of other fields of journalism. Nevertheless, it should be noted that, despite certain shortcomings, progress has been observed in the sporting media of Azerbaijan in recent years. There are a growing number of dedicated TV channels, magazines and online portals. As Azerbaijan gains a global reputation for sporting innovation, there is a growing need for this focus on innovation to be reflected in the field sport journalism. Put simply, Azerbaijan has become a worldwide sporting success story. And it needs world- class journalists able to tell that story.