In many countries of the world, social media platforms play an important role in people's lives. People can easily access online the information they need. As the number of social network users grows, the spheres affected by social media increases as well. One of these is sport.
Aaker, D.A. (1996), Measuring brand equity across products and markets, California Management Review.
Aaker, D.A. (1997), Dimensions of Brand Personality, Journal of Marketing Research
Aaker, D.A., and Keller, K.L. (1990), Consumer evaluations of brand extensions, Journal of Marketing.
Abreza, G., O'Reilly, N., and Reid, I. (2013), Relationship marketing and social media in sport, International Journal of Sport Communication https://azertag.az/
http://thesportdigest.com/2018/11/the-impact-of-social-media-in-sports/
https://www.latrobe.edu.au/nest/the- impact-of-social-and-digital-media-on-sport/