IMPACT OF GLOBALIZATION ON SPORTS MARKETING IN AZERBAIJAN

Abstract

The impact of globalization on sports marketing in Azerbaijan is significantly profound. One of the main outcomes of this phenomenon is the increased recognition of Azerbaijani sports on the global stage. Local clubs and organizations are more actively participating in international tournaments, and international sponsorship opportunities are becoming more prevalent. This allows local sports  brands  to  gain  a  stronger  position  in international markets. In the future, this impact could further increase as the visibility and influence of Azerbaijani sports on the international arena continue to grow. Globalization creates new opportunities for the development of sports marketing and helps local sports brands to grow and thrive in international markets.