THE IMPORTANCE AND ROLE OF BRANDING IN SPORTS ORGANIZATIONS

Abstract

Branding is an activity that every business venture undertakes to increase its reach, increase its customer base and increase profits. However, there is one industry that stands out for its branding activities and effects. It helps you create value and association for your millions and billions of fans around the world.

The brand ensures the attraction and retention of customers, employees, investors, suppliers, which contributes to the establishment of long-term long-term relations with them, which lays the groundwork for the longterm growth of the organization, the expansion of the sales market and the increase of profits. The concepts of brand and brand have many interpretations.

Sports branding is a systematic process of communication with a mass audience aimed at creating and shaping a special sports culture. The sports brand focuses its efforts on popularizing the idea of the need to maintain a healthy lifestyle and arouse interest in physical education.