THE ACTIVITY OF SPORT ICONS AFTER RETIREMENT AND THEIR INFLUENCE ON THE DEVELOPMENT OF SPORT

Abstract

The sports career of any high-level athlete ends after a certain period of time. Most former athletes will experience changes in their self-determination and daily behavior as they adopt a non-athletic lifestyle. If you have been famous throughout your career as an athlete, it will be easier to make money when you can no longer play. You can participate in advertising or be a representative of a company. But there are many players who have to find a completely new way to live. Some become referees or coaches, but most have to leave the game altogether. Being a coach is very difficult and requires a lot of skill, because you decide for the whole team, and if something goes wrong, it is your responsibility. Retirement begins to depend on everyone at a certain age. For athletes, this age comes earlier than all of us. The human body cannot last long. Athletes have difficulty finding a job after retirement, but many athletes continue to work, positively affecting the current state of the sport. The article discusses these icons, their relationship with the media and their role in the development of the sport.