SPORTS JOURNALISM TRAININGS AND THEIR INTRODUCTION INTO THE EDUCATION SYSTEM OF AZERBAIJAN

Abstract

In modern times, sports have become more global, and thanks to sports and the media, especially television, the schedule of major events has changed. Thus, a new era has begun in sports journalism.

Sports journalism has emerged as a small field in the past. The history of sports journalism is connected with the development of sports. One of the first examples of media in the world appeared in the 17th century. Sports developed professionally in the 19th century. But sports media started before this development. The emergence of this area is directly related to the United States. Betting games in the United States have resulted in the emergence of sports media. Therefore, the first example of sports media dates back to the 19th century. Sports journalism, which first appeared in boxing and horse racing, is everywhere in the world today. Sports journalism is the world's most interactive live media. The Tour de France, the famous Wimbledon tennis tournament in France, is one of the oldest tournaments in the sport. Along with the development of sports, the world's most famous sportswear brands have always sponsored. Large corporations such as Nike, which has an annual turnover of $ 4 billion, invest in sports. Due to the size of the advertising market, sports are one of the largest areas of the media.

This study discusses the history and development of world sports journalism. At the same time, opportunities for sports journalism education to influence the development of sports media in Azerbaijan, which has invested heavily in sports in recent years, are presented. Here are some suggestions on the first master's program in sports journalism in the Caucasus. At the same time, sports journalism in Azerbaijan is compared with the US and British media, which are the oldest examples of sports journalism.