PUBLIC RELATIONS MANAGEMENT IN MIXED MARTIAL ARTS – STATUS QUO AND WAYS FOR IMPROVEMENTS

Abstract

Modern PR is virtual technologies for controlling the communicative sphere and managing the media. In this work, we will consider the specifics of PR in the Mixed Martial Arts (MMA) industry. It is worth noting that this is an absolutely new and unexplored species, because there are practically no specialists in it. Nevertheless, the MMA sphere is now in great demand, it has become a full-fledged part of the martial arts industry. It follows from this that the relevance of this thesis arose because the development of the sphere and the positive dynamics of the growth of the popularity of our fighters in the West are obvious. Names such as Khabib Nurmagomedov [9], Petr Yan [9], Rafael Fiziev [11], Tofiq Musaev [6], Fedor Emilianenko [2] created the "boom" of Post-Soviet fighters in America, which is a mecca and standard of the sports industry. But for these fighters it took too much time to get into it, most of which was wasted. Therefore, the necessity of creation of the high level Azerbaijan industry of combat sport came only today when some of our athletes became leaders in the world. There are really many good fighters in Azerbaijan, but they do not develop fully in their craft because there are no specialists who would help them. Our thesis will explain why no one wants to engage in MMA fighters and how to make more professsionals appear in this matter.